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SEPC Announces Power of Produce 2022 Panel


Last updated on June 14th, 2024 at 10:58 am

The Southeast Produce Council has unveiled its panel of retail superheroes that completes the SEPC University Educational Session – Power of Produce 2022.

FMI – The Food Industry Association’s Power of Produce report is to be exclusively revealed at Southern Exposure 2022 offering insights coupled with the retail panel. Moderated by FMI’s VP of Fresh Foods, Rick Stein, and 210 Analytics’ Principal, Anne-Marie Roerink, this session will feature the extensive experience of these retailers:

Jerry Callahan

Jerry Callahan, Albertsons Companies Group VP of produce and floral. Callahan is a 40-year veteran in the produce and floral industry. He leads business strategies at Albertsons Companies driving sales and profits objectives for 14 operating divisions (2,250 plus stores), creating and communicating national strategic initiatives, and coaching a passionate team of industry leaders.

Robby Cruz, Target VP of produce sourcing and procurement. Cruz has over 28 years of retail experience where his passion for this industry is now focused on driving innovation at Target, where produce continues to play a role in the growth of food and beverage and Target’s suite of easy, convenient, same-day services.

Robby Cruz

Jim Hancock, Sam’s Club produce and floral VP/DMM. Hancock is a 26-year Sam’s Club associate where he has held various leadership positions in merchandising, operations, planning and replenishment. Jim’s extensive career has been key in shaping the success of Sam’s Club produce and floral programs and buying teams since 2014.

“The Power of Produce has become a feature educational session at Southern Exposure over the past few years. We are proud to have pioneered this report with FMI and 210 Analytics and it has become a proven and valuable tool; a tool that consistently delivers deep insights to market and consumer trends that can be applied to all segments of the industry,” said Raina Nelson, SEPC chairman of the board. “It is definitely a highlight for me, and I am very excited to hear from each our retail panelists to gain their unique perspectives on the 2022 Power of Produce.” 

Jim Hancock

This retail panel will take the stage March 4 at the Walt Disney World Dolphin Resort in Orlando, Florida. Attendees are encouraged to select this session when registering to secure their seat.

The Southeast Produce Council is a member-driven, non-profit association of more than 3,000 leaders from all facets of the produce industry. It was formed more than 20 years ago to promote the value of fresh fruits and vegetables in Florida, Georgia, Alabama, Mississippi, Louisiana, Tennessee, North Carolina, South Carolina, Kentucky, and Virginia through networking, innovation, community and education.

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