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Tree of Life Canada Appoints Heffernan As SVP


Tree of Life Canada, a subsidiary of Illinois-based KeHE Distributors, announced that Patrick Heffernan will be appointed as SVP of customer and client development.

Come May 2022, Chris Powell will be retiring as SVP of customer development from Tree of Life after a successful 31-year career. Powell has received numerous recognitions, including acknowledgment of excellence from the Canadian Federation of Independent Grocers with the Life Member award in the industry builder category in 2021.

“We are grateful to Chris for driving success at Tree of Life and thank him for his role in the development and progress of the company,” stated Lisa MacNeil, President of Tree of Life Canada. “During his tenure business has doubled and he has been a mentor to many. His Influence has made an indelible impact.”

Effective Nov. 29, Heffernan will join as SVP of customer and client development reporting directly to Tree of Life President, Lisa MacNeil.

Prior to joining Tree of Life, Heffernan brings a background in the grocery industry, foodservice, and drug industry, with more than 20 years of experience in senior executive roles. His previous experience also includes holding the VP of supply chain and supplier relations position at United Natural Foods Canada Inc. (UNFI Canada) until 2020 and most recently holding a role as managing partner with REMBrands.

Tree of Life Canada is one of Canada’s premier routes to market for specialty, natural and fresh foods and is a wholly owned subsidiary of KeHE Distributors, LLC. KeHE Distributors, LLC is the largest, pure-play distributor of natural and organic, specialty, and fresh products to more than 30,000 natural food stores, chain and independent grocery stores, e-commerce retailers, and other specialty products retailers throughout North America. With over 5,500 employee-owners, KeHE, a Certified B Corporation, drives its mission of serving to make lives better and bringing the next level of goodness, crazy GOOD, throughout all aspects of its operation.


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Eric Pereira

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