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Croff Promoted To Chief HR Officer Of The Raley’s Companies

Laura Croff

In anticipation of the acquisition of Bashas’ Family of Stores later this month, West Sacramento, California-based Raley’s has promoted Laura Croff to chief human resources officer of The Raley’s Companies, a newly formed enterprise that will oversee the organization’s independent operating divisions.

Croff has served in various leadership capacities at Raley’s over the past 20 years, most recently as SVP of human resources.

“Laura is a proven leader with deep expertise and strategic vision,” said Keith Knopf, president and CEO of The Raley’s Companies. “We are fortunate to have such a talented and purpose driven leader who always places the needs of our team members first and foremost.”

In her expanded capacity, Croff will oversee all human resources strategy, benefits, labor, compensation, training and development for both the Raley’s and Bashas’ families of stores. Her direct reports will include the human resources leaders who focus on each operating company, and she will continue to report to Knopf.

Croff holds multiple certifications, including Senior Professional in Human Resources, Professional in Human Resources – California and Human Resource Management Senior Certified Professional. She is also certified to deliver 360-degree feedback through VOICES – Korn Ferry and the Center for Creative Leadership.

Click here to learn more about Raley’s plans to acquire Arizona-based grocer Bashas’, creating a retail company with more than 200 stores in four Western states stretching from Northern California to New Mexico.

Raley’s is a privately-owned and family-operated customer experience grocery company. Raley’s operates 124 stores under six banners: Raley’s, Bel Air Markets, Nob Hill Foods, Raley’s O-N-E Market, Food Source and Market 5-ONE-5. Visit at raleys.com.

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