Salisbury, North Carolina-based Food Lion Feeds is teaming up with 31 colleges and universities during the current men’s basketball season to help feed neighbors in need. For each foul shot sunk by participating schools, Food Lion Feeds will donate 100 meals to the school’s local food bank or pantry, up to 30,000 meals per school.
Food insecurity has increased in many communities, including some across Food Lion’s 10-state footprint. For example, the Food Bank of Central and Eastern North Carolina, which serves 34 counties across the state, estimates the need in their community has grown by more than 30 percent.
The Score to Give More program started Nov. 25 and runs through the men’s basketball season. This is the third year for the program, which has so far resulted in 1,040,500 meals being donating to local food banks across Food Lion’s 10-state footprint.
“We’re excited to partner with these great schools to help fight hunger in their local communities and beyond,” said Kevin Durkee, manager of Food Lion Feedson. “Far too many of our neighbors are forced to make impossible choices between necessities like dinner and rent or gas and groceries. ‘Score to Give More’ is another way we can work together to help end hunger in the towns and cities we serve.”
Food Lion has more than 1,100 stores in 10 Southeastern and Mid-Atlantic states and employs more than 82,000 associates.
Food Lion is a company of Ahold Delhaize USA, the U.S. division of Zaandam-based Ahold Delhaize. For more information, visit foodlion.com.