Dinuba, California-based Sumo Citrus has expanded its distribution by making its products available at Target locations and all Meijer stores.
The mandarin brand has introduced new 2-lb. and 3-lb. bags to deliver the fruit in a more convenient sharing format for families, sporting events and workplace snacking.
Sumo Citrus season lasts from January through April and will be pulled from markets at the end of the season.
“Once someone tries Sumo Citrus for the first time it’s easy to see the reason for such a loyal following,” said Ron Steele, VP of sales for Sumo Citrus. “Our goal for this season is to increase opportunities for first-timers with more store locations and the new bags so more consumers will get the chance to experience the highly regarded taste of Sumo Citrus.”
Sumo Citrus is one of the largest and sweetest mandarins in the market. Originally from Japan, Sumo Citrus has made its way to the U.S. to be grown and harvested by select California growers whose expertise and attention has helped make the fruit a seasonal favorite. The fruit is easily identifiable in stores due to its bumpy, easy-to-peel skin and unique top knot.
“Last season proved that consumers are prioritizing their health and increasingly they’re turning to fresh, tasty fruits as a way to improve their diets and help boost their immune systems,” said Scott Owens, general manager for Sumo Citrus.
“This season we’re excited to bring Sumo Citrus into these new store locations so more people can start the year off right with some of the biggest, sweetest citrus available,” he said.
For more information, visit SumoCitrus.com.