Broomfield, Colorado-based International Delight, in partnership with Warner Bros. Consumer Products, has launched Wonka Whipple Scrumptious Fudgy Caramel Creamers.
International Delight is also offering the new flavor as a zero sugar option.
“At International Delight, we exist to transform the room we leave in our coffee cups into moments of celebration, self-expression and joy,” said Olivia Sanchez, VP of marketing for International Delight.
“We’re on a relentless mission to create delicious creamers that offer unparalleled delight in every drop, brought to life through bold flavors and iconic partnerships – and when consumers get this excited about our unique flavor collaborations, we know we’re doing something right,” she said.
In true Willy Wonka fashion, International Delight has hidden 10 Golden Tickets on bottles of the new limited-edition creamers, and fans are encouraged to hunt them down.
The 10 consumers who find a Golden Ticket should visit InternationalDelight.com to collect a host of surprises, including a year’s supply of International Delight coffee creamer and limited-edition Willy Wonka-themed swag, such as Alex + Ani bracelets with signature Willy Wonka charms and Willy Wonka & The Chocolate Factory on 4K Ultra HD.
International Delight’s Wonka Whipple Scrumptious Fudgy Caramel Creamer is the latest in the brand’s line-up that include the recent releases of Fruity Pebbles and Cocoa Pebbles, as well as Buddy the Elf Peppermint Mocha and Buddy the Elf Frosted Sugar Cookie.
International Delight plans to continue its evolution and modernize its line of creamers with a bold new look. Following the release of its “Room to Party” campaign in 2021, which celebrates self-expression through flavor and inspires people to turn everyday moments into reasons to party, International Delight will release new packaging with flavor-forward photography and a logo upgrade that is first debuting on the Willy Wonka-inspired creamers before rolling out across the entire portfolio in 2022.
The new Wonka Whipple Scrumptious Fudgy Caramel Creamers are available now for a limited time at major retailers nationwide in 32-oz. bottles with an SRP of $3.79.