Home » Pedersen To Join ROFDA As New President And CEO
Association News Home Page Latest News National Wholesaler/Distributor News

Pedersen To Join ROFDA As New President And CEO

Jeff Pedersen

The ROFDA (Retailer Owned Food Distributors & Associates) Board of Directors has appointed Jeff Pedersen as its new president and CEO, effective Feb. 1.

Pedersen comes to ROFDA from a career of almost 25 years with Associated Wholesale Grocers in Kansas City, Kansas, where he most recently served as the EVP, chief sales and support officer. 

Before joining AWG, Pedersen held numerous grocery store retail positions throughout the Midwest, starting his industry journey as a courtesy clerk and working his way up to management. After leaving the retail side of the industry, he joined AWG where he held many executive level positions and served on a variety of grocery industry boards.

Pedersen’s experience, core values and passion for the independent retailer and those that support them will help ROFDA continue to grow and remain a strong organization and resource for its members, associates and suppliers, the board said.

Board members said they look forward to Pedersen applying his talent and experience executing the ROFDA Board’s strategic initiatives and help members address the ongoing needs of the independent retail grocers.

ROFDA is a cooperative formed to unite and leverage all available resources, industry best practices and business relationships to provide added value to its independent retail grocers.

Fresh Intelligent Forecasting: The Superpower Against Labor Shortages?

Can automation and digitization of fresh operations help retain frontline workers, maximize scarce labor hours and minimize labor expenses, errors, and disruptions? Invafresh discusses the role fresh food retail technology plays in achieving this goal.

Learn More

3 Methods For Reducing Grocery Store Shrink

Grocery store shrink has been at an all-time high, costing the retail industry around $61.7 billion in sales. It’s a problem that can be mitigated. Storewise explains how.

Learn More

Featured Photos

Featured Photo Illuminator Torch Awards, April 5
Anaheim Hilton
Anaheim, California
Share via
Copy link
Powered by Social Snap