As part of its “Down Down” program, Winn-Dixie is offering deeper discounts on more than 150 of its most-shopped products. Customers will save more than 15 percent on average when shopping items marked in store by the red hand on signs and tags.
While average consumers can expect to see an increase of 14 percent on their grocery bills this year due to the lasting effects of the COVID-19 pandemic, Winn-Dixie’s commitment to lowering prices on frequently purchased items will help its customers on a budget minimize their additional spending.
Items in the “Down Down” program will update each season to offer customers more savings opportunities with prices that are down and staying down throughout the season on their favorite products, including fresh produce, dairy, frozen, center store and general merchandise.
“At Winn-Dixie, we know our customers are searching for the best deals and continuing to save money on their grocery bills is a top priority,” said Dewayne Rabon, chief merchandising officer for Southeastern Grocers, Winn-Dixie’s parent company. “Through our commitment to lowering prices and keeping them down on the items our customers love most, we hope to make a truly meaningful difference in our customers’ lives. When our customers shop our stores, they can trust they are getting quality products at affordable prices.”
In addition to shopping items identified in Winn-Dixie stores by the red hand, customers can maximize their savings by using the grocer’s loyalty program with the Winn-Dixie app. Ranked by Newsweek as one of the best supermarket programs in the country, Winn-Dixie’s loyalty program offers points that can be redeemed for dollars off groceries, as well as Mystery Bonus points multipliers and personalized “rewards boosters.”
Founded in 1925, Winn-Dixie grocery stores, liquor stores and in-store pharmacies serve communities throughout five southeastern states – Alabama, Florida, Georgia, Louisiana and Mississippi.
Winn-Dixie Stores Inc. is a subsidiary of Jacksonville, Florida-based Southeastern Grocers, which is one of the largest supermarket chains based in the Southeast. For more information, visit winndixie.com and segrocers.com.