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IDDBA Welcomes Prach As Education Director

Heather Prach

The Madison, Wisconsin-based International Dairy Deli Bakery Association welcomes Heather Prach as its new education director.

Prach comes to the association with retail experience in both operations and as a supplier. Most recently she helped large retailers and entrepreneurs alike with branding and marketing as a key account manager for Yerecic Label.

Prach transitioned an extensive grocery career into organizational growth through gained knowledge. As a regional grocery leader for Whole Foods Market, she was key in rapidly expanding the region and creating tools to improve grocery operations.

“We are excited to have Heather join our team,” said Jeremy Johnson, IDDBA’s VP of education. 

“Heather’s retail experience will allow us to grow our support of our members and industry. Her operations background will be a tremendous asset to our goals of developing sales in the dairy, deli and bakery categories,” he said.

When asked about her passion for the industry, Prach said she is driven to improve experiences for stakeholders and takes pride in offering solutions through exploring data and insights and systems thinking to support continuous, sustainable improvement.

In addition to her work in the industry, Prach is an operational leader for indoor motorcycle races and is also a yoga instructor.

The IDDBA is a nonprofit membership organization serving the dairy, deli, bakery, cheese and supermarket foodservice industries. 

Member companies enjoy exclusive benefits and services including the annual tradeshow, leading-edge research, training programs, management tools and an annual trends report.

For more information, visit iddba.org.

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