Naperville, Illinois-based KeHE Distributors will host its food and beverage industry marketplace event, the 2022 Summer Show, virtually, giving retailers and suppliers the opportunity to safely connect. The show will be hosted exclusively online via the KeHE Connect platform from Jan. 26 through Feb. 11.
“With the current surge of COVID-19 cases, and reports of increased transmissibility of the Omicron variant, the current state of COVID-19 has made it exceptionally challenging to host our in-person food sampling show without risking the safety of our attendees,” stated Ari Goldsmith, VP of marketing and digital media at KeHE.
As a result of the circumstances, KeHE has adjusted the 2022 KeHE Summer Show to a virtual-only format, canceling the in-person event in New Orleans, Lousiana.
“We recognize the importance of the Summer Show for our supplier and retailer partners, bringing together both to buy and sell products for the months of May, June and July,” said Goldsmith. “KeHE is fully committed to hosting our show. We’re excited to feature an abundance of new product offerings, inspiration for new merchandising tactics and trend education for attendees to use to enhance their businesses in a virtual format.”
Other events that will take place during the 2022 KeHE Summer Show include:
- Next Generation Innovation Faceoff: Exclusively on the KeHE Connect platform, brands will pitch their items to the KeHE category management team for the opportunity to receive a spot in KeHE’s distribution.
- On Trend Awards: KeHE will recognize 17 brands for their ingredients, innovation, taste, promotions, packaging, people and purpose.
- Summer Trends Webinar: Attendees are invited to join KeHE experts in discussing the upcoming trend predictions for the summer buying months of May, June and July.
As part of KeHE’s dedication to serve to make lives better, the company has teamed up with several organizations to raise funds for the 2022 Boulder Colorado Wildfires, DeWanna’s Closet, Eight Days of Hope and Hope for Life Rwanda throughout the 2022 KeHE Summer Show.
For more information about the show and the full schedule of events, visit kehe.com/news-
