Home » Rip Van Partners With Crossmark To Fuel Convenience Store Expansion

Rip Van Partners With Crossmark To Fuel Convenience Store Expansion


Rip Van, a snack brand introducing convenient, better-for-you foods, has announced a new sales agency agreement with Plano, Texas-based Crossmark.

Rip Van’s portfolio of healthy snacks will now be represented by Crossmark, the national sales and marketing agency, across the convenience store sector throughout the eastern and midwestern United States. The company’s sales in stores west of the Rocky Mountains will continue to be represented by convenience store specialists KC Krafts

“We couldn’t be more excited to join the Crossmark family of brands,” said Jim Low, president of Rip Van. “With the broker’s wind in our sails, 2022 is shaping up to be a truly transformational year for our brand.”

Crossmark has a long history, dating back to the first Walmart stores, of positioning consumer brands for greater success in retail channels. 

The partnership agreement to represent Rip Van underscores the quality and sales success of the snack brand. Ultimately, the new relationship will help expand the deployment of the company’s products across U.S. convenience store shelves.

“We are thrilled to add Rip Van to our portfolio of brands in the convenience channel. Rip Van’s products are trending for the on-the-go consumer looking for a healthy snack,” said Jeff Neihart, VP and general manager at Crossmark.   

Rip Van first began as a collaboration between founders Rip Pruisken and Marco De Leon, who initially launched the healthy snack brand out of their college dorm room. The company’s signature product, the Rip Van Wafel, has since gained popularity and is sold at Whole Foods, Albertsons, Costco, Sprouts, Meijer, Starbucks and other retailers nationwide. The company expects to expand its offerings this year with the launch of multiple new product lines.

To learn more, visit ripvan.com.

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