Home » The Town Dock Rebrands And Relaunches Retail Calamari Offering

The Town Dock Rebrands And Relaunches Retail Calamari Offering

Narragansett, Rhode Island-based Town Dock has expanded and redesigned its retail product line rolling out throughout winter and spring. This will allow more consumers to find that same restaurant-quality product online and in retail stores across the nation.

“My father started this company with a commitment to the highest quality seafood and service,” said Ryan Clark, president and CEO of The Town Dock. “More than four decades later, we continue to meet that higher standard and adapt to consumer needs. Our expanded and redesigned retail offering allows us to better connect with home chefs, giving them easy access to responsibly sourced and delicious calamari along with great recipes to make in the comfort of their own kitchens.”

The Town Dock offers calamari rings or tubes, with or without tentacles, from both Longfin Inshore Squid and Northern Shortfin Squid. Both species are products of the U.S. and certified sustainable by the Marine Stewardship Council.

A new addition to the retail line up are The Town Dock’s calamari steaks cut from Peruvian Jumbo Squid. All packaging is now updated, and each includes a recipe on the back of the box with a QR code, showing step-by-step cooking instructions.

The products are available for consumer purchase nationwide at Whole Foods and select ACME Markets, Big Y, BJ’s Wholesale, Cub Foods, Hy-Vee, Market Basket, Safeway Eastern and more. Consumers can also order the product directly to their door through local delivery via Whole Foods or SizzleFish.com.

As with most retail offerings, stores may not always carry specific products and products may not be in stock at all times. The Town Dock recommends shoppers call their local retailer or check online to confirm product availability.

The Town Dock full rebranded lineup includes:

  • Longfin Calamari: The Town Dock’s flagship calamari is smaller in size with sweeter flavor and a tender texture. The packaging contains one pound of product, divided into two 8-ounce portions. 
    • Rings: $10.99 MSRP
    • Rings and tentacles: $10.99 MSRP
    • Tubes: $10.99 MSRP
    • Tubes and tentacles: $10.99 MSRP
  • Shortfin Calamari: This is a slightly thicker calamari with a savory flavor. The packaging contains one pound of product, divided into two 8-ounce portions. 
    • Rings: $8.99 MSRP
    • Rings and tentacles: $8.99 MSRP
    • Tubes: $8.99 MSRP
    • Tubes and tentacles: $8.99 MSRP
  • Calamari Steaks ($8.99 MSRP): Caught in the Pacific Ocean off the Peruvian coast, Jumbo Squid makes for perfect calamari steaks. Each four-ounce steak is a high-protein, low-fat and perfect for sandwiches, wraps and salads. 

The Town Dock’s seafood is harvested using practices that minimize environmental impact, including abiding to strict catch method qualifications which allow fish populations and their ecosystems to remain healthy and productive. These practices combined with adhering to all regulatory guidelines and quotas allows The Town Dock to meet the high standards and offer the only two species of sustainable squid certified by the MSC.

As an excellent source of protein, selenium and vitamin B12, calamari is also a great contributor to heart health. The American Heart Association said swapping out a higher-fat meat, like sausage or bacon, with non-fried seafood twice a week can have “a big impact on heart-healthiness,” and plays a part in “preventing not just heart disease, but stroke, heart failure, sudden cardiac death and congestive heart failure.” 

Not only is calamari a healthy option, it’s also very easy to make.

“When most people hear calamari, they think about the popular fried appetizer served at many restaurants,” said Dr. Brianna Hughes, The Town Dock’s VP of operations, supply chain and quality. “Calamari is a versatile ingredient and it’s easy to make at home. We enjoy using it in everything from pasta to risotto, and just by following cooking instructions, consumers will always enjoy perfectly-cooked calamari in delicious dishes.”

To learn more, visit towndock.com.

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