Greeley, Colorado-based JBS U.S.A., a global food company, has launched Pound of Ground Crumbles frozen uncooked ground beef. A first-to-market dinner solution, Pound of Ground Crumbles cooks from frozen with no thawing or planning ahead.
From personal experience as a busy parent combined with a background and knowledge in product development for food companies, Heidi Meyer, creator of Pound of Ground Crumbles, saw a crucial gap in offerings for ground beef.
“I knew there had to be a better way to whip up a delicious, homecooked meal at a moment’s notice,” Meyer said. “Ground beef is at the heart of dinnertime, and even though 62 percent of ground beef is stored frozen at home, it’s easy to forget to thaw a brick of ground beef in time to start cooking. Plus, half of all people cooking with beef will, at least occasionally, change their meal plans due to defrosting, and I’m certainly among them.”
Created using a proprietary process, Pound of Ground Crumbles is 100 percent natural ground beef that’s quick frozen, bringing convenience and ease to meal planning. The idea was born from the desire to always have ground beef at-the-ready.
“Simply put, small pieces cook faster than big pieces,” Meyer said. “So, I ran with this idea to create a better, more convenient way to freeze ground beef and get dinner on the table in no time. Crumbles can be pulled from the freezer and poured freely right into the pan, cooking in 10 minutes or less.”
Now in the market, Pound of Ground Crumbles is anticipated to add 83 percent of incremental category growth in the meat industry. The full product line provides accessible optionality for consumers looking to prepare ground beef quickly and easily.
With nearly 60 percent of ground beef used in crumbled form, Pound of Ground Crumbles is an offering that complements current patty and meatball businesses, while also providing a solution to the dinnertime dilemma.
Pound of Ground Crumbles is currently on-shelf at BJ’s Wholesale Club, Festival Foods, Giant Food Stores, Meijer, Save A Lot, Weis Markets and WinCo Foods. Reference the product locator at poundofground.com to find specific locations.
It comes in three varieties – original 80/20, hearty-sized pieces 80/20 and original with onion – and can be found in the frozen meat section.
JBS U.S.A. provides diversified, high-quality food products for sale to customers in approximately 100 countries on six continents. Its portfolio includes meat and poultry products, a portfolio of recognized brands and innovative premium foods.
For more information, visit jbsfoodsgroup.com.