Lakeland, Florida-based Publix and its loyalty program, Club Publix, has been recognized on America’s Best Loyalty Programs list by Newsweek, ranking No. 4 in the supermarkets sub-category as well as the pharmacy and drugstores sub-category.
The company launched a personalized membership program, Club Publix, in 2020 to offer exclusive member perks and personalized content for customers.
“Providing a pleasurable shopping experience extends beyond our aisles,” said Maria Brous, Publix director of communications. “Club Publix offers our customers a more personalized experience to meet their individual needs and preferences. We’re pleased to know our customers’ feedback reflects our goal of delivering more of what matters to them.”
Club Publix is a free program that bundles together a number of digital features, including early notifications of BOGOs and other sales, the ability to pay with a simple scan of the Publix app and the option to receive e-receipts. Club Publix adds personalization to these digital features with customized content and exclusive member perks, such as a free sweet treat on each member’s birthday.
Publix customers can take advantage of Club Publix benefits by visiting publix.com/clubpublix.
America’s Best Loyalty Programs list is determined based on survey results from more than 4,000 U.S. customers who are members of loyalty programs of retailers or service providers. Customers evaluated various loyalty programs based on criteria relevant to consumer experience including likelihood of recommendation, ease and enjoyment, benefit, overall satisfaction, customer support and trust.
To read more about Publix’s ranking and see the full list, visit newsweek.com/americas-best-loyalty-programs-2022.
Publix currently operates 1,297 stores in Florida, Georgia, Alabama, Tennessee, South Carolina, North Carolina and Virginia. For 24 consecutive years, the company has been recognized by Fortune as a great place to work.
For more information, visit corporate.publix.com.
