Charleston, South Carolina-based Island Brands USA is adding to its product lineup with the release of its Get Active Pack. The year-round variety packs include Island Active Mango, Island Active Lime and Island Active Watermelon, the newest all-natural, premium light beers from Island Brands.
The additions have 4.2 percent ABV with 88 calories, 2.6g carbs and no GMO or preservatives. The packs, containing each of the new Island Active beer varieties, will be on shelves at major retailers across the nation by the end of March.
“We’re super excited to bring these crisp, clean, better-for-you beers with just the right hint of refreshing flavor to our fans in time for spring, warm weather and being outdoors again,” said Scott Hansen, Island Brands CEO and co-founder. “Our loyal customers who have helped Island Active become one of the most popular beers in the Southeast told us they wanted a greater variety of flavors, and we listened. We can’t wait for everyone to reach for a Get Active Pack.”
Island Brands has launched product extensions of its flagship Island Coastal Lager with Island Lemonada and Island Southern Peach. The Get Active Pack is the first expansion of the Island Active brand and is innovative with its premium, low-calorie beer in all-natural flavors.
In addition to portfolio expansions and new distribution territories in 2022, Island Brands recently pledged to donate at least 1 percent of its annual sales directly to approved environmental nonprofits worldwide.
Founded in 2016 by entrepreneurs Brandon Perry and Scott Hansen, the company has a growing portfolio of better-for-you beers. Island Brands products are always all-natural, GMO-free and contain zero artificial flavors.
For more information, visit islandbrandsusa.com.
