Instacart launched a renewed commitment to its shopper community of more than 600,000 people by beginning a months-long rollout of new products and enhancements for shoppers.
The company is introducing four new commitments that will establish a foundation for ongoing improvements to the Instacart platform. Over the next four months, Instacart will launch four suites of product features related to improving the shopper experience in relation to one of these commitments.
“Shoppers on our platform are uniquely able to balance empathy with efficiency and communication with problem-solving. They put unmatched care into their efforts for customers, and we want them to feel the same level of care and commitment from us at Instacart as they give to their communities every day,” said Tom Maguire, VP of operations and care at Instacart.
“With the introduction of these commitments, our goal is for every shopper on our platform to feel heard, respected, prioritized and cared for as members of this important community. We look forward to building on these commitments as shoppers continue to help us invite the world to share love through food.”
The company is unveiling new resources and features related to giving shoppers support while they shop and beyond.
New features include live phone support, enabling shoppers to call and speak with a care representative directly through the shopper app, and delivering one of the most-requested features based on shopper feedback and research. In addition, the company is launching a safety toolkit, giving shoppers immediate access to important safety functionality including in-app emergency calling, incident reporting and safety alerts, from one tap in the Shopper app.
Instacart is also unveiling its in-app navigation feature, providing shoppers with an interactive map of the grocery store including precise item locations and an even more intuitive shopping list, helping them navigate the store and find items efficiently. This feature is currently being piloted in more than 80 grocery store locations across North America, with more being added over time.
“The products we build for shoppers are developed with the goal of improving their experience and bettering our platform as a whole,” said John Adams, VP of shopper and fulfillment product at Instacart. “The functionality we are introducing today will help keep shoppers safe on the platform and support them in every step of their shop, from the moment they accept an order until after it’s delivered to the customer. Over the next several months, we look forward to introducing additional features based on direct shopper feedback, as we further our goal of offering the best possible shopper experience.”
To further expand on these commitments, Instacart has launched a microsite that is available for members to learn more about the features and programs being introduced. Through June, shoppers will receive a notable update about new product features that have been developed with their feedback and interests in mind, building on its announcement with meaningful action that improves how shoppers interact with the Instacart platform.
For more information, visit instacart.com.