Home » Oddlygood Oat Yogurt Lands First U.S. Grocery Account

Oddlygood Oat Yogurt Lands First U.S. Grocery Account


Parsippany, New Jersey-based Oddlygood Global has landed its first U.S. supermarket account for its plant-based oat yogurts: United Supermarkets based in Lubbock, Texas.  The retailer is slated to start selling the four-item line in more than 15 stores.  

The yogurts, launched in Finland in 2018, are now widely available in grocery stores in five Nordic countries. The deal with United Supermarkets is part of Oddlygood’s expansion to new international markets.

Last year, Oddlygood Global secured its first round of funding with an investment of $28 million from the private equity division of Helsinki-based Mandatum Asset Management to fuel the expansion of its growing portfolio of plant-based dairy alternatives.

The Oddlygood yogurts finished first in taste in a survey of U.S. oat yogurts conducted last spring by Curion, a consumer product testing company and garnered high marks for texture and aroma versus leading brands. For the U.S. market, the yogurt is being produced in Northern California with oats from Canada.

The yogurt flavors include plain, vanilla, blueberry and raspberry. They come in single-serve containers in 5.3-oz. portions and are sold in 12-pack cases. The suggested retail price is $1.99/5.3 oz.

Each yogurt has three grams of protein per serving and contains live and active cultures. Calories range from 110 to 120 per container. The yogurt is made from a blend of water, gluten-free oat flour, cane sugar, pea protein and other ingredients depending on the flavor and is enriched with vitamins and minerals.

For more details and sell sheet, click here

In other product news, Oddlygood has entered the U.S. foodservice market with a line of plant-based shredded mozzarella and cheddar cheese alternatives and a plant-based Mozzarella log. The company has written deals with five distributors in the Northeast. To date, five pizza operators in New York state are using the cheese for their plant-based pizzas and other cheese-related items.

Oddlygood is presenting the cheeses March 22-24 at Pizza Expo, a pizza industry trade show, in Las Vegas at Booth No. 1303.

Oddlygood is a spinoff of Valio, one of Finland’s premier food companies. Known in the U.S. for its Finlandia brand of cheeses and butter, Valio incorporated its Oddlygood business in spring 2021. This provided Oddlygood the resources and expertise to respond to surging global demand for quality plant-based products.

Oddlygood’s growing line of plant-based products are currently available at retailers in Finland, Sweden, Estonia, Russia and soon in the U.S.

Learn more at oddlygood.net.

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Featured Photo Lipari Food Show, March 22
Suburban Collection Showplace
Novi, Michigan
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