Lima, Ohio-based Southern Recipe Small Batch has revealed refreshed packaging and a renewed product appearance. The company said that the new packaging is designed to continue to meet the needs of and draw attention from its core consumers.
The launch is accompanied by an integrated campaign to show off the new packaging, including a refreshed logo and enhanced web and social presence that were all developed with consumer needs in mind.
From retailer shelves to social media, Southern Recipe Small Batch has entered a new era that it expects will meet the evolving needs of today’s pork rind consumer. New packaging is expected to be on shelves nationwide, wherever the products are sold.
The full Southern Recipe Small Batch lineup underwent this brand refresh – packaging elements were lightened, with bold colors and clear flavor cues highlighting key product features. The company’s products contain 7g of collagen per serving – a USDA-approved claim that is used by the brand.
“We’re so proud of how far the Southern Recipe Small Batch brand has come, from inception to brand launch to category leadership,” said Mark Singleton, VP of sales and marketing for Southern Recipe Small Batch. “We have a great team behind the brand, all who understand the potential of pork rinds within the snack food industry. The humble pork rind deserves to be elevated, and that’s exactly what we’re doing with this brand refresh.“
Southern Recipe Small Batch is a small, handcrafted brand of pork rinds. The company offers this Southern snack in internationally-inspired flavors that have eight grams of protein, low carbs and are naturally gluten free. As a part of the Rudolph Foods company, Southern Recipe Small Batch brings to life family history and hard work by continuing to use the family’s secret cooking method.
For additional information, visit SouthernRecipeSmallBatch.com.