Iselin, New Jersey-based Allegiance Retail Services has unveiled a new marketing campaign for its Foodtown banner with the message “Quality Meals Begin at Foodtown” to express the brand’s commitment to offering fresh perishables, quality products, and exceptional service.
The campaign is aimed to provide confidence to shoppers, knowing when they choose to shop Foodtown, they will be offered fresh, quality products, both in-store and online.
“Quality comes in many forms. But what most people want is more quality time with friends, family, or even themselves. I think we all know that it can be hard to make time for life. And it’s even more difficult making the most of the time that we do get,” said Donna Zambo, VP, chief marketing officer, ARS.
“At Foodtown we know that without quality food, service and nutrition, quality time wouldn’t be quite as meaningful. Birthdays, anniversaries, game nights, workouts, late night study sessions and play dates are all everyday moments that make us who we are. We want to be there with our shoppers by providing fresh, quality food options for these times.”
The campaign underscores Foodtown’s commitment to provide nutritious meals and snacks as families return to the pre-pandemic activities of work, school, sports, hobbies, and togetherness. A new Foodtown logo was created featuring the tagline “Locally Owned, Family Operated” to remind shoppers of Foodtown’s ongoing dedication to its connection to each distinct neighborhood.
The rebranding campaign is supported through its marketing channels, including social media, digital media, store websites, broadcast and print advertising, retail promotions, sponsorships and events.
“It is an exciting time to launch this new Foodtown rebranding campaign as people are starting to come together again after the pandemic,” Zambo said. “Food brings people together, and we are happy to celebrate the return of that quality of life.”
Allegiance Retail Services supports independent supermarkets for retail success by providing them with marketing, advertising, technological and merchandising support, as well as a full line of private label products, including Foodtown, Green Way and Rancher’s Legend.
For more information, visit allegianceretailservices.com.