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Snowflake Launches Retail Data Cloud To Optimize Retailer Operations


Bozeman, Montana-based Snowflake has launched its Retail Data Cloud, which unites Snowflake’s data platform, Snowflake- and partner-delivered solutions and industry-specific datasets.

The Retail Data Cloud empowers retailers, manufacturers, distributors, consumer packaged goods vendors and industry technology providers to leverage their own data, access new data and seamlessly collaborate across the retail industry. Snowflake and its ecosystem of partners are able to drive business agility, deliver personalized customer experiences and optimize operations for businesses across the sector.

Retail organizations are in the midst of a global shift in how consumers, retailers and brands interact. It is becoming difficult to source and identify the best data and insights to manage uncertainties. The acceleration of digitization and e-commerce, customer expectations and transformation across the supply chain have increased pressure on businesses to adapt.

With Snowflake’s Retail Data Cloud, businesses can integrate all of their data virtually regardless of source, speed or format and operate from a single source of truth and can enable regulatory compliance through data governance. It does this through a suite of security capabilities including data clean room functionality, auditability features like double-blind joins, restricted queries, centralized RBAC and row/columnar level obfuscation that enable data to be shared without movement and risk of revealing PII.

The Retail Data Cloud can also optimize operations with elastic performance and share data across their ecosystem in near real-time across three major public cloud platforms.

Some of the largest customers in the retail and CPG industries are already using Snowflake’s Retail Data Cloud to unlock business agility and fuel innovation. Customer use cases include:

  • 84.51° – The retail data science, insights and media company leverages Snowflake to enable secure data collaboration between 84.51° and consumer packaged goods clients, agencies and publishers to create more personalized and relevant consumer experiences. The 84.51° first-party transaction data includes 60 million Kroger loyalty card members available in the 84.51° Collaborative Cloud.
  • Albertsons – The grocery retailer is leveraging the Retail Data Cloud to bring data from its more than 2,200 store locations together for a single, unified view that will help better serve their customers.


Retail Data Cloud Partner Solutions

Within the Retail Data Cloud, customers can access industry-specific solutions to leverage best practices, reduce time-to-value and increase overall impact. Partners announcing new pre-built solutions include:

  • AccuWeather, Atlas, Catalina, Crisp, Experian, Heap, NCSolutions and Numerator enable timely access to third party data sources via data sharing, powering key processes such as enhancing customer 360° views and improving demand forecasts.
  • Capgemini, Infosys, Slalom, Tata Consultancy Services and TEK Systems can unlock time-to-value for customers with pre-built partner solutions that help solve for top priority use cases in merchandising, supply chain and personalization and can quickly help businesses grow value.
  • Amazon Web Services, Dataiku, DataRobot, Robling and Tableau provide seamless integrations and out-of-the-box solutions so customers can attain deeper insights and realize the full power and ease of use of the Retail Data Cloud.

Learn more about the partner-tailored solutions for retail and CPG businesses here.

“This package of joint solutions to the retail and CPG industry in Snowflake’s Retail Data Cloud can fuel the next wave of transformation by providing the data access, governance and sharing required to activate data and drive business value,” said Rosemary Hua, retail and CPG industry GTM lead at Snowflake. “Retailers and CPGs can now connect with partners and each other in the Data Cloud to take data-driven action and better serve their customers in a rapidly changing environment.”

For more information, visit snowflake.com.

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