Home » Harvest Snaps Rebrands Veggie Snacks With New Packaging

Harvest Snaps Rebrands Veggie Snacks With New Packaging

harvest snaps

Fairfield, California-based Calbee America Inc. is giving its Harvest Snaps lineup a brand refresh with a modern, new packaging design. The designs feature a prominent logo and an image of the crunchy snacks taking front and center stage. 

On the back of the pack, Harvest Snaps tells its story of creating better-for-you, baked snacks that are made from farm-picked whole peas, beans or lentils as the star ingredient. Each pack contains no artificial flavors or preservatives and every serving is packed with plant-protein, fiber and the product is free of common allergens.

“Consumers are wanting snacks that look great, taste great and are great for them,” said Sandra Payer, head of marketing at Calbee America Inc. “With this redesign, we’re bringing a fresh energy and identity to the Harvest Snaps’ umbrella brand that hits on all three of these needs. By responding to category insights, simplifying our messaging and focusing on distinctive brand assets, we’ve created a packaging that will further build household penetration, while unifying sub-brands like our Crunchy Loops and other upcoming innovations.”

Harvest Snaps are available for retailers nationwide to carry and can be found at supermarket chains and natural grocers across the country, plus online at Amazon

Since expanding from Japan in 1970, the Calbee team says it has been passionate about making plant-based, nutritious snacks from quality ingredients that bring a smile to your day. Their motto is to “Harvest the Power of Nature,” which is demonstrated by its flagship Harvest Snaps brand made from veggies as the No. 1 ingredient.

For more information, visit HarvestSnaps.com.

For more packaging news from The Shelby Report, click here.

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Suburban Collection Showplace
Novi, Michigan
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