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H-E-B Partners With Texas Parks And Wildlife Foundation


H-E-B is supporting Texas Parks and Wildlife Foundation’s efforts to conserve wildlife, habitats and natural resources. With the purchase of a Field & Future product by H-E-B, the grocer will help support efforts such as coastal conservation along the Texas Gulf Coast, black bear restoration in West Texas and the establishment of Palo Pinto Mountains State Park in North Texas, the state’s newest state park expected to open next year.


Field & Future, which the company launched last year, is an environmentally-minded brand designed to be clean and green. The brand is made with recycled or recyclable content, biodegradable formulas or plant-based ingredients without 165 chemicals. There are nearly 100 Field & Future by H-E-B products on shelf, including dish soap, body wash, bath tissue and baby diapers, as well as trash bags and bags for recyclables.

“H-E-B is an iconic Texas company, and this new partnership with the Texas Parks and Wildlife Foundation, our official non-profit partner, is incredibly exciting,” said Carter Smith, Texas Parks and Wildlife Department executive director. “It’s fitting that the Field & Future line of products will benefit conservation projects across Texas, and we’re deeply grateful for this new partnership.”

In 2021, H-E-B became part of How2Recycle, a program that places clear, easy-to-read labels on products to let customers know if the packaging can be recycled, which parts are recyclable and how to prepare material for recycling to reduce contamination. The How2Recycle labels are on more than 1,700 H-E-B branded items.


H-E-B also recently gave $135,000 to support the creation of a community recycling center in Ingleside. Slated to open in the summer, this will be the city’s first recycling center, which will service several communities near the Gulf Coast town.

“We know H-E-B and our customers have a shared commitment in protecting the land, water and air of Texas for generations to come,” said Winell Herron, H-E-B group VP of public affairs, diversity and environmental affairs. “As H-E-B works to reduce our packaging footprint and increase packaging recyclability, we also look for ways to support community access to recycling. We’re excited to partner with Keep Texas Beautiful and the City of Ingleside to make recycling available for the first time for 65,000 Texans.” 

H-E-B customers also can support sustainability efforts through its annual donation campaign that benefits EarthShare of Texas, a nonprofit that supports more than 70 respected conservation groups. From April 13 through May 24, customers can donate $1, $3 or $5 online or in-store at checkout, which will benefit the nonprofit organization. From the donation campaign, more than $1 million has gone to support the nonprofit.


Since 2012, H-E-B has contributed more than $20 million to over 500 environmental organizations in land and water conservation, habitat and coastal preservation and community cleanups. This includes giving more than $2 million in grants to organizations such as Keep Texas Beautiful, Texas Conservation Fund and the Nature Conservancy in Texas.

In 2021, H-E-B recycled more than 636 million pounds of cardboard, plastics, office paper, food waste, metal and truck tires. Among its endeavor to minimize waste in 2021, H-E-B recycled 54 million pounds of food into animal feed and compost and recycled 17.5 million pounds of plastic.

Last year, H-E-B’s recycling efforts saved the equivalent of 11 million trees, 1.6 million barrels of oil and enough energy to power more than 83,000 homes for an entire year. 

To learn more about H-E-B’s partnership with the Texas Parks and Wildlife Foundation, visit newsroom.heb.com.

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