Cincinnati, Ohio-based Kroger Co. has hired Erin Rolfes as its director of corporate communications and media relations. She will be responsible for enhancing and protecting Kroger’s corporate reputation, driving brand narrative across the company’s many lines of business and serving as the company’s spokeswoman.
“Erin is a strategic communicator who understands the importance of telling compelling and authentic stories that express our company’s character,” said Keith Dailey, group VP of corporate affairs for Kroger. “We’re excited Erin has accepted this role and look forward to her help to elevate our brand.”
Rolfes joined the Kroger team in 2018 as the corporate affairs manager for the Cincinnati-Dayton division, where she led media, strategic communications, government relations, community engagement and philanthropy. In 2021, she was promoted to head of Kroger technology and digital communications.
Prior to Kroger, Rolfes held several key roles in professional communications, including television production, agencies and as manager of public relations and communications for REDI Cincinnati.
In 2020, Rolfes was named to the Cincinnati Business Courier’s Forty under 40 list. She serves on the boards of Our Daily Bread and the Northern Kentucky chamber of commerce. She has a bachelor’s degree in international affairs and international politics from George Washington University and a master’s degree in strategic public relations.
Rolfes succeeds Kristal Howard, who will be leaving the company in May to pursue other interests.
The Kroger Co. is comprised of nearly half a million employees who serve more than nine million customers daily through a digital shopping experience and 2,800 retail food stores under a variety of banner names.
For more information, visit thekrogerco.com.
To read more about Kroger from The Shelby Report, click here.