The TIPA’s In Bloom Women’s Committee will host its “Speak Easy: Real Women, Real Talk” event at Viva Fresh on April 22.
Sponsored by Pure Flavor, the session will feature three female produce professionals who have each navigated their way to success within the industry: Dan’l Almy, founder of DMA Solutions; Tiffany Sabelli, director of sales, Pure Flavor; and Suhanra Conradie, CEO, Summer Citrus of South Africa.
The speakers will discuss the common pitfalls and challenges that professional produce women frequently encounter, as well as strategies they’ve found helpful in building their networks, expanding their resources and amplifying their voices.
“This session is more than a panel discussion,” said Michelle Cortez, In Bloom Committee chairwoman and sales director at Babia. “It’s a genuine conversation with women who have created their own paths forward. Their experiences and wisdom stand to benefit all of us.”
While the event will tackle the serious issues produce women face, it will also celebrate the lighter side of produce life and the many roles women fill in their daily lives.
“We believe that when one woman wins, we all win,” said April Flowers, In Bloom Committee past chairwoman and marketing director at Lone Star Citrus. “It absolutely makes sense to sit down and discuss the recurring issues that produce women tend to encounter throughout their careers. We have a responsibility to one another to share our success strategies and help push each other forward.”
In Bloom was conceived at the 2019 Viva Fresh and was built to be an organization to empower and advance women in produce through sharing opportunities, networking, mentorship, advocacy, and professional development while also offering a supportive environment of women committed to helping each other. Its vision is to develop a community of female leaders who are advocates for fresh produce consumption, committed to helping one another and prepared to lead the industry through opportunities and challenges in a dynamic Texas and International produce landscape.
The event is free to Viva Fresh attendees but requires prior registration. This event also receives sponsorship support from London Fruit, Lone Star Citrus, Summer Citrus of South Africa, Bagley Produce, Pratt Industries, Coast Tropical, Santos International, Harvest Best and Fox Packaging.
The Viva Fresh Produce Expo was established in 2015 by the Texas International Produce Association in order to create meaningful networking and educational opportunities for its members while shining a light on the importance of the Rio Grande Valley as an emerging trade corridor and production zone for healthy and nutritious fruits and vegetables available all year long.
For more information, visit vivafreshexpo.com.