Home » Bold Strategies Inc. Hires Parry As Chief Operating Officer

Bold Strategies Inc. Hires Parry As Chief Operating Officer

Matt Parry

Rodgers, Arkansas-based Bold Strategies Inc., a leading end-to-end e-commerce strategy and services firm, has appointed Matt Parry as its new COO, effective immediately.

Bold Strategies has been named No. 259 on the Inc 5000 list and No. 24 on the Vet100 list of veteran-operated U.S. firms. It accelerates profitable growth for brands in the consumer packaged goods space.

In his new capacity, Parry will lead Bold’s day-to-day operations as well as the evolution of core internal processes so that the company can effectively scale its proposition to more clients, more quickly.

The company helps brands who want to sell to consumers on their own direct-to-consumer websites and on major marketplaces, including Instacart, GoPuff, Amazon and Walmart. In addition to a complete multifunctional growth team, Bold clients benefit from the company’s proprietary e-commerce playbook, software and optimization toolkit.

Parry most recently served as the head of Walmart’s customer experience team. In that role, he was responsible for optimizing every step of the customer’s journey both in-store and online. In addition to the role he played in digitally enabling stores, his work drove major improvements to the Walmart website and app experiences earlier this year.

Prior to that role, Parry has held multiple leadership positions, including as a senior consultant at U.K.-based OxfordSM and at Procter & Gamble where, among other assignments, he led the company’s first global partnership with The Olympics across Gillette, Tide, Charmin and other brands. Because of his retail results, he was selected to lead P&G’s Global 265-person Shopper Marketing Center of Expertise.

“Matt’s well-known and highly-regarded in CPG and for good reason,” said Allan Peretz, Bold’s president. “He’s delivered breakthrough business impact throughout his career while fostering a positive culture. I know he’ll do the same at Bold.”

Parry will continue to be located in Fayetteville, Arkansas, which will enable him to remain connected with Walmart and the Walmart supplier ecosystem.

Bold makes multi-channel e-commerce simple for CPGs. Its team of award-winning Fortune 50 marketing and e-commerce leaders has decades of experience growing brands such as Samsung, Gillette, Nestle and Campbell’s.

For more information, visit boldstrategies.com.

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