San Bernardino, California-based Stater Bros. Markets has launched its newly refreshed brand, beginning with its “Bring It Home” ad campaign. The campaign shows how Stater Bros. helps Southern California families bring home the joys of life with fresh food and meal solutions for their table.
On April 4, the brand came to life on screens and billboards in Southern California, serving as the first step in Stater Bros.’ rebrand to be followed by changes in the in-store experience, website, marketing initiatives, company operations and the launch of an e-commerce solution.
“We are very fortunate to have a terrific history and culture and a great base to build from, but we must evolve with our customers and teammates today. This isn’t just a launch. It’s a journey, and we have a great future ahead,” said Pete Van Helden, CEO of Stater Bros.
The modernized brand has been designed to reflect the shopping preferences of today’s families and the rebrand seeks to amplify Stater Bros.’ commitment to local communities by emphasizing fresh, healthy, specialty diet, ethnic and convenient meal offerings. The modernized brand has been crafted to reflect today’s families.
Besides fresh food and fair prices, Stater Bros. identified an opportunity to meet customers on a deeper level – their values.
“We must have a bigger calling for why we do what we do. We are here to nurture our communities and teammates to make our communities better and to make them feel valued. Yes, we are here to sell groceries, but why we do what we do is more important to today’s consumers and our teammates than it has ever been,” said Dennis McIntyre, EVP of marketing and CMO.
In support of its goal of being a supermarket destination for the diverse consumer base of Southern California, Stater Bros. is elevating the shopping experience through personalized service and increased product offerings. To align with this initiative, a team of in-house culinary experts will focus on bringing new recipes and flavors to life in our stores. The company will begin testing updated store décor in late April, designed to create a warm, welcoming shopping experience for all families in Southern California.
For more information, visit staterbros.com.
To view the full ad campaign, click here to visit Stater Bros. YouTube channel.