British Columbia-based Feel Foods has announced its Shopify e-commerce platform will now accept a variety of cryptocurrencies, such as Bitcoin and Ethereum, as payment for its plant-based products. The company’s e-commerce platform has been integrated with Coinbase commerce API to offer customers the freedom to pay using cryptocurrencies.
David Greenway, Feel Foods CEO, said in a statement, “Feel Foods is not only embracing a plant-based lifestyle for health reasons, for the animals and for the planet, but is also embracing the latest in digital trends. Our recently launched Shopify e-commerce platform is now accepting a variety of leading cryptocurrencies as payment for our plant-based products.
“Following the success of our recently released NFTs inspired by key influencers who are helping to lead the plant-based movement, Feel Foods is looking to the future of commerce with crypto payments and beyond to the metaverse and web 3.0 integration.
“We are methodically assembling the best-in-class plant-based product offerings, onboarding top food brokers and distributors, as well as continuing to develop new in-house products and acquiring unique plant based companies. With the addition of this new e-commerce sales channel now in place, Feel Foods is poised to rapidly drive new, direct to consumer sales while expanding on our existing distributor and broker base by utilizing additional staffing, advanced logistics support and new cold shipping technology.”
Feel Foods’ wholly owned vegan cheese brand, Black Sheep Vegan Cheeze, was founded in 2017 and produces a variety of vegan dairy substitute products at the company’s commercial kitchen and research and development facility.
For more information, visit blacksheepvegancheeze.com.