San Diego, California-based The Bumble Bee Seafood Co. has hired Sebastian Castro-Malaspina as VP of national grocery accounts.
He will be responsible for providing strategic leadership by utilizing category, customer and consumer insight information to support development and execution of effective and sustainable sales initiatives for the company.
With nearly 20 years of experience working across several leading CPG organizations, Castro-Malaspina is known for his data-driven, cross-functional experience and passion to create, solve and win through collaboration, strong communication exchange and partnership.
Most recently, Castro-Malaspina spent eight years at Danone North America serving in a variety of sales and category management leadership roles. Prior to Danone, Castro-Malaspina also held commercial leadership positions at Coty and Church & Dwight, as well as spending time at market research firm, the Nielsen Company.
“Sebastian brings a wealth of industry knowledge, diverse background, a thirst to drive positive and sustainable results, along with a genuine passion to support others,” said Laura Chamberlain, SVP of sales for The Bumble Bee Seafood Co. “He will be a great compliment in our efforts to drive impact for the Bumble Bee house of brands.”
Castro-Malaspina’s focus will be overseeing a group of outstanding sales leaders to elevate relationships and drive efficiencies with retailers including Kroger, Albertsons, Ahold/Delhaize, Publix, H-E-B and Hy-Vee. Castro-Malaspina will report to Chamberlain.
A graduate of Brandeis University, Castro-Malaspina has a bachelor’s degree in economics and a master’s degree in international economics and finance.
The Bumble Bee Seafood Co. is a 120-year-old fishing company that aims to deliver healthy and affordable food to consumers while working to find new ways to protect the ocean and those that rely on it.
Bumble Bee’s full line of seafood and specialty protein products are marketed in the U.S., Canada and more than 50 markets globally under leading brands including Bumble Bee, Anova, Brunswick, Clover Leaf, Snow’s, Wild Selections and Beach Cliff.
For more information, visit TheBumbleBeeCompany.com.