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Haribo Establishes National Gummi Bear Day For 100th Anniversary

Haribo celebrates

Rosemont, Illinois-based Haribo is celebrating the 100th birthday of its iconic Goldbears gummi bears by creating an official annual holiday, National Gummi Bear Day, on April 27. In partnership with the National Day Calendar, the holiday will be celebrated yearly to commemorate the gummi bears. 

“We’re excited to establish National Gummi Bear Day on April 27 in celebration of Haribo Goldbears’ 100th birthday,” said Jeff Schoenfield, director of marketing for Haribo of America Inc. “For the last century, Goldbears have brought moments of happiness to fans around the world, and we want to celebrate this milestone through inviting everyone to smile with us and remember what it’s like to feel like a kid in a candy store again. That feeling is a universal language that unites us all.”

Limited edition watermelon single-flavor Goldbears

Haribo has recently released single-flavored varieties in Pineapple and Blue-Raspberry and will release a limited edition single-flavor variety in Watermelon for a limited time. The original Goldbears mix also features new Blue-Raspberry birthday party hats, in new Party Hat Mix bags. 

Haribo sweepstakes to Myrtle Beach and Instagram ‘Chewy Games’

Haribo is also hosting a year-long giveaway to send four Goldbears fans on a week-long vacation to Myrtle Beach, South Carolina. The grand prize winners will be awarded a seven-day trip to one of the most popular beaches in the U.S. Fans can enter the sweepstakes now through in-store QR-Code displays or by visiting 100yearsofgoldbears.com. Fans can also join the party by following @haribousa on Instagram and becoming a player of Chewy Games.

Haribo is a leading manufacturer of gummi products, most famous for its classic Goldbears. Globally, the business employs nearly 7,000 employees and operates 16 production sites in 10 countries. Established in 1920, Haribo is the acronym that comprises our founder’s name and the city, Bonn, Germany, in which the company was born. Haribo global headquarters is in Grafschaft, Germany.

For more information, visit haribo.com/en-us.

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