Cognira has announced a new relationship with Stillwater, Minnesota-based Cub to manage the company’s promotions with the help of Cognira’s Artificial Intelligence Promotion Solution. Cub is one of the largest grocers in the Midwest, operating 80 grocery stores and pharmacies.
Modernizing the promotion management process is a part of Cub’s vision to discover a solution that can better plan, manage, analyze and optimize promotions. Cognira’s configurable solution has the ability to analyze historical performance, embed workflows and approvals, provide AI insights that align with the business and forecast demand across all products.
“Consumers are consistently searching for promotions that are most relevant to their purchasing habits and our job as their grocer is to bring those promotions to them as efficiently and effectively as possible,” said Luke Anderson, chief information officer at Cub. “Working with Cognira and their centralized solution for promotion planning, optimization and personalization will give us the ability to achieve that vision.”
Cognira’s AI Promotion Solution addresses the entire lifecycle of promotion planning across merchandising and marketing organizations. This includes supporting in-store discounts and weekly circulars to online advertisements and customer-targeted offers – all informed by AI to maximize efficiency and ROI.
“We’re very excited to partner with Cub to present the best offers to their customers and deliver value straight to the bottom line of the business,” said Hatem Sellami, Cognira’s founder and CEO. “Our teams clicked from the first time we met and we all knew our solution and our culture are the best fit for Cub.”
Cub was established in 1968 as one of the nation’s first discount grocery stores. The organization operates 80 grocery stores and pharmacies in Minnesota and Illinois to offer customers fresh produce, a wide selection and food expertise throughout the stores to meet their everyday grocery needs.
For more information, visit cub.com or cognira.com.