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C-Store News Deli/Prepared Foods Southwest

7-Eleven Launches Maple-Flavored Breakfast Taquito


Irving, Texas-based 7-Eleven is launching a new maple-flavored sausage, egg and cheese taquito, available all day at participating 7-Eleven, Speedway and Stripes stores.

7-Eleven’s breakfast taquito is a grab-and-go solution for customers, made with whole eggs, pork sausage and cheddar cheese sauce coated with a maple flavored batter. To round out a breakfast meal, customers can pair their taquito with any sized iced coffee for $1.

“Here at 7-Eleven, we’re always looking for creative ways to expand our menu and cater to our customers’ food cravings in ways that maximize convenience,” said Robin Murphy, senior director of fresh foods at 7-Eleven. “Now, with our maple-flavored sausage taquito, customers have a craveworthy on-the-go breakfast at their fingertips, morning, noon or night.”

For its 7Rewards members, each purchase of the breakfast taquito comes with 100 bonus points. 7Rewards is the loyalty program found in the 7-Eleven app where customers can earn and redeem points on most purchases. Loyalty members can also enjoy three grill items and a Big Gulp drink for $3. Grill items customers can choose pizza, buffalo chicken roller and classic taquitos like monterey jack chicken, jalapeño cream cheese, steak and cheese and taco and cheese.

Customers can order the new breakfast taquito through the 7NOW delivery app. And with the 7NOW Gold Pass subscription delivery service, customers can get their delivery fee waived on 7-Eleven products for $5.95 a month. Subscribers with a basket totaling at least $10 will receive additional benefits including the option to select a free product, such as a Slurpee.

7-Eleven operates, franchises and licenses more than 13,000 stores in the U.S. and Canada. In addition to 7-Eleven stores, the company operates and franchises Speedway, Stripes, Laredo Taco Company and Raise the Roost Chicken and Biscuits locations.

For more information, visit 7-Eleven.com.

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