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GrubMarket Expands Into Florida Through Acquisition Of Vega Produce


GrubMarket has completed the acquisition of Miami, Florida-based Vega Produce, a global fresh produce company that provides Asian fruits and vegetables sourced from nearly 40 countries worldwide. The company operates in Florida and Colombia, South America, and sell to hundreds of customers across North America and Europe.

Founded over 13 years ago, Vega Produce is still run by its original owner, Alejandro Toro. Vega Produce is a food distribution and wholesale business with warehouse operations covering over 50,000 square feet in space. Within its product catalog of more than 200 specialty and exotic items sourced from Central America, South America, Europe, Asia and Africa, snow peas, sugar snap peas, gourmet Asian vegetables, dragon fruits, papaya and ginger are top commodities.

“Vega Produce is an outstanding food distribution business most well-known for their specialty and exotic Asian fruits and vegetables and their strong supplier and grower networks across Central and South America,” said Mike Xu, CEO of GrubMarket. “Alejandro and the exceptional team at Vega Produce have scaled the company to double digit year-over-year revenue growth, with a dominant position as the No. 1 importer on the East Coast…This acquisition enables GrubMarket to further strengthen its presence on the East Coast and officially enter Florida, which is a key market for food distribution. We are thrilled to welcome the Vega Produce team to the GrubMarket family.”

In addition, Vega Produce has adopted sustainability and food safety initiatives like using micro-perforated and leak-free seal packaging to extend shelf life and has received top food safety certifications such as non-GMO, NOP, Global Gap and PrimusGFS. After the acquisition, the business will continue to be managed by its current leadership team.

“We are excited to join the GrubMarket team and welcome the opportunities brought forth by GrubMarket’s robust technology platform and strong e-commerce supply and demand network. Our true north is to continue to sustain, nourish and feed families, and we are blessed to make a valuable contribution to this country, our families, our customers, our vendors and beyond,” Toro said.

“We strive to be the most reliable distributor of the highest quality products for our customers across the nation, and we also offer access to a best-in-class grower network across North and South America. We are thrilled to learn that GrubMarket shares these goals and has built out such a well-integrated and much-needed e-commerce and technology-enabled platform to bring fresh food to so many important customers across the country. We sincerely look forward to joining the GrubMarket team and to bringing more high quality specialty and exotic food products to GrubMarket’s end customers.”

As a part of GrubMarket’s portfolio, Vega Produce will utilize GrubMarket’s innovative and proprietary WholesaleWare software suite, the company’s software-as-a-service platform that provides food industry wholesalers and distributors with financial management, sales and online ordering features, precise inventory management, lot traceability and tracking, grower accounting, automated routing and logistics tools.

For more information, visit vegaproduce.com.

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