New York-based AppCard has expanded its leadership team by adding Jeremy Rabe as its chief growth officer. As a member of the company’s executive leadership team, Rabe will focus on building closer relationships with CPGs and lead the company’s media and content offerings, alongside taking an active role in shaping its overall strategic growth.
Rabe brings experience in leading loyalty programs across a variety of industries and countries. In his most recent role, Rabe served as the CEO of Aimia Inc., a global loyalty solutions provider and owner of several loyalty-related businesses including Intelligent Shopper Solutions, which was acquired by IRI last year.
“I am excited and thrilled for Jeremy to be joining our team,” said Yair Goldfinger, AppCard’s co-founder and CEO. “As a mission-driven organization, we are at an exciting time for the company and industry. Coming strong out of COVID, we wanted to make sure we drive our company, our team, our partners and our customers to success as we continue to grow our offering. Jeremy is a seasoned executive who succeeded at every point of his career and brings invaluable experience in the loyalty, analytics and CPG space across the globe.”
AppCard helps independent grocers optimize and grow their business by simplifying the way grocers identify, communicate and engage their shoppers. AppCard’s award-winning platform offers grocers an easy way to connect in conversation with their shoppers, reduce advertising cost and increase promotional conversion. The company’s understanding of independent grocery is also deployed to support retailers in growing revenue and profitability across all types of shoppers.
“I am thrilled to join forces with AppCard’s innovative team led by such talented technology entrepreneurs and support the company’s mission of helping independent grocers thrive in today’s dynamic market,” Rabe said. “Independent grocers are a key pillar of local communities and I am excited to contribute to their continued success through the further development of AppCard’s world-class products and services.”
AppCard, which celebrated earlier in the year more than 5 billion transactions on its platform, is the leading data-driven, marketing personalization, shopper analytics, loyalty and digital coupons provider to independent grocery. The AppCard platform is used inmore than 1,500 independent grocer locations and more than 25 million households.
For more information, visit appcard.com.