Phoenix, Arizona-based Fresh Cravings, a family-owned snacking brand, has debuted a new look and expanded its portfolio of hummus products at Walmart stores.
Sporting all new packaging and brand imagery, Fresh Cravings Everything Bagel, Honey Jalapeño and Spicy Red Pepper Hummus join its three original flavors: Roasted Red Pepper, Classic and Roasted Garlic, in the deli section of Walmart.
Designed to further engage shoppers, Fresh Cravings’ new evolution of its branding communicates a fresh, distinctive personality with imagery of fruits and vegetables. The company believes vibrant colors make a lasting impression, so the easy-to-read heat and flavor callouts will make it easier for shoppers to pick the tastes they’re craving.
The only hummus on the market to feature Chilean Extra Virgin Olive Oil, it blends ingredients like chickpeas, tahini and all-natural spices for what the company describes as the perfect texture and umami taste – housed in recyclable packaging.
The brand also crafted a new tagline, “Crave Goodness,” as an homage to its philanthropic culture and ethos. Over the past 12 months, Fresh Cravings donated $250,000 to 50 nonprofits nationwide through its “Salsabrate The Good” program.
Unsung heroes from across the country were spotlighted in weekly social media vignettes while countless communities were positively impacted through donations which supported a variety of causes.
“Fresh Cravings remains focused on growing and giving; we are humbled, as a family-owned brand, to be in a position to give meaningful funds back to communities across the country. We are grateful to our dedicated fan-base for making us one of the most beloved fresh snacking brands – one that highly prioritizes sharing our success with others,” said Jay Whitney, CMO of FoodStory Brands.
“We strive to continually bring elevated snacking experiences to consumers and are excited to introduce our new look and flavors with the same high-quality ingredients and bold taste our customers have come to love. And we cannot wait to announce the next evolution of Salsabrate The Good.”
For more information about the campaign, visit freshcravings.com/salsabrate.
