Last updated on May 17th, 2022 at 06:33 pm
Bentonville, Arkansas-based Stonehenge Technology Labs, creator of the Stopwatch unified commerce software, says it is changing how consumer goods companies understand and react to their customer’s journey.
At the last Northwest Arkansas Tech Summit, Meagan Bowman, CEO, was named “Innovator of the Year” in emerging tech trends. In 2019, Bowman and a team of engineers built Stopwatch after seeing the need for CG companies to close the gap between online and brick-and-mortar buying signals.
Stopwatch is an SaaS-based enterprise resource planning “wrapper,” delivering integrated and actionable results within 20 days of implementation. This allows CG companies for the first time to make full use of end-to-end retail and customer data across all retailers and distribution channels through a single pane of glass.
Ingesting over 100 million rows of customized data per workspace per day, Stopwatch normalizes the data points across all online and brick and mortar channels at the individual SKU level and throws real-time actionable alerts to cross functional business units. A Stopwatch membership workspace averages between 50 and 500 users today. Its quick and light design has been called “one of the most impactful data products since the Bloomberg terminal.”
“Stopwatch exists in the complicated intersection of CG and data science,” Bowman said. “Many of the largest companies still rely on legacy ERP systems to track and manage goods, but more is needed to extend that visibility throughout the entire e-commerce ecosystem.
“The talented engineers of Stonehenge Technology Labs and I built Stopwatch to bring together data from that ecosystem into a single, easily accessible system allowing those companies to unlock significant revenue opportunities and profitability gaps that have, over the years, become hidden in plain sight as the customer journey has become much more integrated organically.
Bowman explained further, saying that “a traditional system may be able to tell what and how many of each SKU each given retailer sold a month ago, but this approach doesn’t reveal the bigger picture around multiple consumer connection points and the propensity of that consumer to switch and substitute across hundreds of sites and brick and mortar locations. This includes direct to consumer sites as well.”
Bowman is a member of the Fast Company Executive Board and Forbes Technology Council, where she contributes her insights on innovation defining the future of work. She is sought out as a contributor, thought leader, speaker and podcast guest while also serving on the Sam Walton College of Business Entrepreneurship Advisory Council and the Data Science Curriculum Board at University of Arkansas.
For more information, visit stonehengelabs.tech.