Seattle, Washington-based Talking Rain Beverage Company, the maker of Sparkling Ice beverages, has launched its third annual “Cheers to Heroes” campaign to honor and celebrate America’s veterans.
This year’s campaign will have a focus on saluting U.S. veterans by partnering with two charitable organizations, Honor Flight Network and Homes For Our Troops, using new flavor launches to increase awareness of this campaign.
Through July 31, consumers will be able to use Sparkling Ice’s reward program to make donations toward Honor Flight Network and Homes For Our Troops. Sparkling Ice’s reward program allows consumers to earn points by uploading their purchase receipts of participating Sparkling Ice products to the brand’s rewards website where they can redeem for donations supporting either charity partner.
Additionally, Sparkling Ice is set to launch two new flavors, Berry Lemonade as part of the brand’s core line along with +Caffeine Watermelon Lemonade, its caffeinated drink offering. Sparkling Ice’s Berry Lemonade flavor mixes berries with lemon, with zero sugar and packed with vitamins and antioxidants. The new +Caffeine Watermelon Lemonade flavor combines watermelon with lemonade, containing zero sugar, 70 mg of caffeine, antioxidants and vitamins.
Both flavors will be included in limited edition packaging that displays the logos for Honor Flight Network and Homes For Our Troops in an effort to increase awareness for these organizations and the Cheers to Heroes campaign. The reimagined packaging will feature a red, white and blue color scheme as a nod to the veterans set to benefit from the campaign.
Honor Flight Network is a national network of independent hubs working together to honor our nation’s veterans with an all-expenses paid trip to the memorials in Washington, D.C., where veterans have the chance to remember friends and comrades lost, share the trip with other veterans and tell their stories and experiences with each other.
Homes For Our Troops is a national nonprofit dedicated to supporting the severely injured veteran community by building and donating specially adapted custom homes nationwide for severely injured post-9/11 Veterans, enabling them to rebuild their lives. To date, the organization has built more than 330 homes for injured veterans nationwide, with 68 more projects underway.
“We are excited to kick off the third year of the Cheers to Heroes campaign, especially with such deserving partners as Honor Flight Network and Homes For Our Troops,” said Nina Morrison, SVP of community experience at Talking Rain. “The past two Cheers to Heroes campaigns have been immensely successful in raising awareness about America’s everyday heroes, and this year, we’re looking forward to further supporting our veteran community and inviting consumers to take part in a new way.”
This is the seventh year Talking Rain has partnered with Honor Flight Network and second year working with Homes For Our Troops, moving from a regional sponsorship to a national sponsor level. Over the course of the partnership with Honor Flight, Talking Rain has raised more than $900,000, sponsoring over 900 veteran trips to Washington, D.C.
Throughout 2022, Talking Rain will join the Homes For Our Troops team in supporting the building of more than 15 specially adapted custom homes for deserving veterans across the U.S.
For more information, visit sparklingicerewards.com.