Ten years ago, the California Avocado Commission first observed June as California Avocado Month and in celebration, the commission has enlisted the culinary talents of Nyesha Arrington to create two seasonal recipes that feature California avocados.
“June is in the heart of California avocado season when there is peak availability,” said Jan DeLyser, VP of marketing for the California Avocado Commission. “We’re proud that this is our 10th year celebrating California Avocado Month and working with Chef Arrington and others to help push the sales to accompany the season.”
By integrating flavors and techniques from around the world, Arrington has been able to create two recipes by drawing inspiration from art and her African-American and Korean background. Arrington also has been celebrated throughout her career for using farm fresh, locally and responsibly sourced ingredients.
“It’s hard narrowing down the recipes when [they] have countless possibilities. However, I love when they are paired with complementing flavors. These California avocados definitely hold their own by leveling up any dish and giving an extra wow factor, making it a California chef’s key ingredient,” Arrington said.
Arrington’s California Avocado Crab and Tuna Stack features a layered stack of California avocados, crab and ahi tuna, which are combined with heirloom tomato, English cucumber and spices. She also prepared a grilled California Avocado and Peach Salad, featuring grilled fruits, arugula, quinoa and paired with a pistachio-arugula vinaigrette.
In addition to advertising and consumer public relations activities, the commission activity in June will include email outreach to 200,000 California avocado fans as well as social media support. Dietitian activities that promote nutrition information and feature the brand will complement the program.
Mascha Davis will have an Instagram story with a giveaway on her channel that also will feature her new recipe for Avocado Goat Cheese Truffle Pops. Manuel Villacorta has created five California smoothie recipes. Via his channels on YouTube, Instagram and Facebook, Villacorta will post a series of three videos featuring the smoothies and how they can be used as part of one’s weight management.
Customized retailer promotions in June include the use of display bins, sales contests, digital advertising and social media tie-ins.
For more information, visit CaliforniaAvocado.com.