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LesserEvil Launches Jurassic World Dominion Package Collaboration


Danbury, Connecticut-based LesserEvil has announced a limited-edition collaboration, sweepstakes and additional giveaways to celebrate “Jurassic World Dominion” from Universal Pictures and Amblin Entertainment, which will debut in theaters on June 10.

In addition to giving its Himalayan Pink Salt Popcorn new packaging, LesserEvil is hosting sweepstakes, along with other themed prizes, and is launching giveaways on social media leading up to the film’s release. 

“We’re thrilled to collaborate with Universal on Jurassic World Dominion and bring excitement to our participating nationwide retailers who are supporting our first-ever licensed product program,” said Charles Coristine, president and CEO of LesserEvil.

“The strength of the Jurassic World franchise coupled with our limited-edition packaging for our flagship better-for-you Organic Himalayan Pink Salt Popcorn line makes for a fun combination sure to delight fans. It also allows us to encourage more trials of the most premium popcorn in the category when they discover it on case displays, end caps and down the snack aisle starting next month.” 

LesserEvil’s “Jurassic World Dominion” Himalayan Pink Salt Popcorn will be available for purchase for a limited time online as well as in select retailers including Walmart, CVS and Whole Foods. Consumers can enter for the chance to win the LesserEvil Jurassic World Dominion Sweepstakes prizes via the QR code on the back of LesserEvil’s Jurassic World Dominion Himalayan Pink Salt Popcorn through July 31. 

The grand prize winner of the sweepstakes will win a trip to Hawaii with a guest, while five first-place winners will win a trip to Los Angeles, California with a guest. Five second-place winners will win a Prehistoric Prize Pack with Jurassic World merchandise and 10 third-place winners will win a year’s supply of LesserEvil popcorn. 

LesserEvil’s collaboration with Universal follows a year of exciting growth for the brand, including its recent acquisition of R.E.D.D. Bar, the launch of its Clean Oil Crew campaign and the launch of new sustainable product innovations.

Recognized in 2020 as Whole Foods Market’s National Award Recipient for Raising the Bar for Quality, LesserEvil Healthy Brands produces a portfolio of better-for-you options, including Organic Popcorn, Grain-Free Organic Puffs, Grain-Free Egg White Curls, Keto Certified Mini Cookies and Veggie Sticks lines.

For more information about the sweepstakes and to enter to win, visit lesserevil.com/pages/sweepstakes.

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Featured Photo PLMA Annual Private Label Trade Show
Donald E. Stephens Convention Center
Chicago, Illinois
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