Orlando, Florida-based Fresh Express has chosen May for its multi-faceted “saladbration” activities and invites consumers, retailers and the produce industry to join in the festivities for National Salad Month.
Headlining the release is the unveiling of “Guide to Greens” available on the Fresh Express website. The guide features 12 lettuces and leafy greens, highlighting their taste and texture profiles, nutrition information, best uses, serving suggestions and links to recipes. The “Guide to Greens” joins the Fresh Express unique Craving Tool, also found on the website.
The company also has released a range of new recipes, bringing its available total to more than 330 options salad lovers can make at home.
In addition, Fresh Express invites consumers to compete for prizes by submitting their salad creations throughout May through an outreach campaign on all social network platforms.
“At Fresh Express, we believe that May’s National Salad Month is the natural kickoff to a summer season of outdoor gatherings, barbecues, dining al fresco and special occasions where fresh salads are the perfect star,” said Robin Bell, marketing manager. “We like to say that summertime is Saladbration time.”
At the end of May, Fresh Express will select 150 recipe submissions to share in a special feature on its website.
The company is a leader in value added salads, providing consumers with ready-to-eat salads, leafy greens, vegetables and fruits. Its retailers, suppliers and partners are instrumental in enabling the brand to offer consumers more than 100 varieties of salads and blends, salad kits, chopped kits, organic salads and fruit snacks.
For more information, visit freshexpress.com.
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