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Beverages Midwest Packaging

Twelve5’s Rebel Hard Coffee Launches Variety Pack And Debuts Platform


Neenah, Wisconsin-based Twelve5’s Rebel Hard Beverages is expanding its product portfolio through a Hard Brunch Variety Pack. 

The pack will include the Original Hard Coffee and Mocha Hard Latte, as well as three new malt-based beverages – Orange Mimosa, Peach Bellini and Strawberry Sangria. 

The Hard Juice Variety Pack will feature four new malt-based Hard Juice beverages – Plum Yuzu, Blood Orange Starfruit, Pineapple Mango and Blueberry Acai. 

“Through our research, we have found over and over again that the progressive adult beverage consumer is looking for new and different and demands amazing flavor,” said Michael Sargent, senior brand manager. 

“The Twelve5’s Rebel Hard Beverage brand has pushed the limits of flavor and experience through our Hard Coffee and Hard Tea platforms. With the addition of Hard Juice and Hard Brunch, [we’re introducing] our consumers to new PABs that can both enhance their occasion while providing a full-flavor beverage experience.” 

Starting in June, Twelve5’s lineup will be available in grocery stores, liquor stores, c-stores and other retail locations that sell malt-based alcoholic beverages. The company’s Rebel Hard Coffee and Hard Tea products are distributed across 45 states in four packs, eight packs and large format cans. 

To find Twelve5’s beverages, visit the store locator at rebelhardcoffee.com/find.

For more packaging news from The Shelby Report, click here.

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