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Festival Foods, Kwik Trip Launch Gas Rewards Program


Skogen’s Festival Foods and Kwik Trip launched a Wisconsin statewide fuel savings partnership May 25. 

“We’re always looking for ways to bring value to our guests, so when presented the opportunity to partner with another Wisconsin business to do that, it was a no-brainer for us,” said David Jackson, Kwik Trip digital marketing and loyalty manager.

The Festival Foods Gas Rewards Program allows Festival Foods shoppers the opportunity to earn 1 cent off Kwik Trip fuel purchases with every $10 spent at Festival Foods. That means with every $100 spent on groceries, shoppers can save 10 cents off per gallon of fuel at their next fill-up. 

Mark Skogen, Festival Foods president and CEO, said the results from Gas Rewards test markets prove that shoppers like the program. 

“We’re excited to provide added value to our guests in this new partnership with Kwik Trip, a fellow Wisconsin-based business that is committed to providing the very best value and service to its guests,” Skogen said.

To participate, pick up a Festival Foods Gas Rewards card at Festival locations throughout Wisconsin. Make sure to register the card to start earning points. The rewards balance will be displayed at the bottom of the Festival Foods receipt and can be registered and checked online

Founded in 1946 as Skogen’s IGA, the retailer is a Wisconsin family- and employee-owned grocer. The company began operating as Festival Foods in 1990 and employs more than 8,000 employees. It operates 39 full-service supermarkets across Wisconsin.

For more information, visit rewards.festfoods.com

For more news from The Shelby Report, click here.

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