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KeHE Distributors Releases List Of Golden Ticket Winners


Naperville, Illinois-based KeHE Distributors has announced its list of 21 “Golden Ticket” winners during its recent TrendFinder event.

Out of 504 applicants, 120 food suppliers were given the chance to virtually pitch their products one-on-one to KeHE’s category management team for a chance to have their brand join KeHE’s portfolio, receive promotional support and gain exposure to over 30,000 retail locations throughout the country.

Winners of the competition were selected based on ingredients, innovation, taste, scalability, packaging, purpose and passion.

“With such a large number of impressive applicants and presentations, it was not an easy task to narrow down the finalists,” said Rachelle Radcliffe, director of brand development at KeHE. “That being said, we are absolutely delighted with our winners, and we are beyond eager to see these brands thrive. We are confident these winners will truly excite consumers as much as they excited us, if not more.”

Below are a few trendsetting Golden Ticket winners:

  • Funky Mello: Funky Mello marshmallow cremes are made with natural ingredients that are sustainably sourced.
  • Craftmix Instant Cocktail Mix: Craftmix is an all-natural cocktail mix that comes in a dry blend. The mixes have 25 calories and 5g of sugar per drink.
  • Heirloom Coffee Roasters: Heirloom Coffee is the first coffee brand to roast coffees that are cultivated using 100 percent regenerative farming techniques. This practice will protect and restore coffee growing regions for generations.
  • Urban Veda Natural Skincare: Urban Veda is a Ayurvedic skincare brand designed and created for tackling 21st century skin complaints such as dehydration, dullness and stress. The Urban Veda range has been formulated using natural ingredients and the principles of Ayurveda to “pollution proof” skin leaving it less vulnerable to the environment.
  • Salento Organics: Salento Organics is a variety of chocolate covered tropical fruits and dried fruits, 100 percent organic, fair trade and Kosher certified. All products are produce-based and never exceed three ingredients per reference. All ingredients are small-batch sourced from local farms in the Colombian mountains in South America.

Additional KeHE Golden Ticket winners included Granolust Granola; KANEYAMA East Asian foods; Waka Coffee and Tea; Ogre Sauce BBQ Sauce; In the Kitchen with Alexandra Pikliz; KOOPE Skincare; Balkan Bites; TUYYO Foods; Bold Pickins Pickles; Growee Foods; Taking Stock Foods Bone Broth; Nutritional Roots; Cofo Provisions; FigBrew; Vitamin 1 Sports Drink; and East India Company

The next TrendFinder event will be held virtually in October. For brands that wish to apply to pitch their products, click the application link here.

To see a full list of previous TrendFinder winners and more information, visit KeHE TrendFinder.

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