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Brand Institute Helps Litehouse Foods Launch Salad Dressings

Brand Institute

Miami, Florida-based Brand Institute has partnered with Litehouse Foods in developing the Purely Balanced brand name. Purely Balanced is a new line of Greek yogurt-based refrigerated salad dressings.

The dressings are 45 calories per serving and have zero grams of added sugar, which is useful for consumers trying to meet specific dietary needs without compromising on taste and quality.

Litehouse Purely Balanced dressings are gluten free and do not contain high fructose corn syrup or artificial colors, flavors, preservatives or sweeteners. The dressings come in a nine ounce plastic squeeze bottle and is available in five Greek yogurt-based flavors.

“The entire Brand Institute Team congratulates Litehouse Foods on the development of the line of Purely Balanced products,” said James L. Dettore, Brand Institute’s chairman and C.E.O. “We wish Litehouse Foods immense success with the Purely Balanced brand.”

Founded in 1993, Brand Institute states that it was created on the principle of providing the highest quality name  in development services that are produced and presented by experienced professionals in a timely manner and at a competitive price.

Brand Institute says it provides best-in-class strategy, name development, trademark screening, market and safety research and visual identity services to its global clientele, delivered by more than 400 experienced professionals in the industry.

In 2004, Brand Institute created Drug Safety Institute, its wholly owned subsidiary, to assist OTC and healthcare clients with naming, labeling, and packaging regulatory affairs.

DSI is composed of former naming regulatory officials from global government health agencies, including Food and Drug Administration, European Medicines Agency, Health Canada, American Medical Association and the World Health Organization.

For more information, visit brandinstitute.com.

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