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Nassau Candy’s Clever Candy Launches New Packaged Line


Nassau Candy, a leading manufacturer of specialty and private label confections, is launching an exclusive packaged line under its Clever Candy Brand. The expansion of the Clever Candy range offers retailers and customers a new way to enjoy confections.

The inaugural products in Nassau Candy’s Clever Candy line will be packaged versions of the company’s Sour Sidekicks, which were introduced earlier this year in bulk. Sour Sidekicks will be offered in a five ounce peg bag and three ounce theater box.

The new packaging is engaging and interactive, and according to the tagline, is sure to “make your sweet tooth smile.” Both the peg bag and theater box feature the brand’s splats, featuring the Sidekicks candy characters in poses. 

While customers are snacking, they can engage with the riddles and jokes on every package, adding to the experience. 

“Our Clever Candy bulk line is wildly popular, so it only made sense to offer the beloved bulk confections in a packaged line,” said Andrew Reitman, executive president, National Branded Confections for Nassau Candy.

“This offers additional merchandising options for our current bulk customers, while opening up the fun and flavor of the Clever Candy experience to a whole new retailer and customer base.”

Plans are in place to expand the Clever Candy packaged line to include additional bulk favorites. The next phase of the packaged rollout will include Fishie Friends – in both red and assorted colors. Following the Fishie Friends release, the company will be releasing packaged versions of gummy Bestie Bears, in single colors and flavors, as well as assorted varieties.

Package design will be consistent across all offerings, allowing retailers to create impactful merchandising displays.

Nassau Candy is a wholesale manufacturer and distributor of confectionery and gourmet food products. Along with distribution of thousands of sweets and snacks to retailers across the country, the company also specializes in private label confectionery, and manufactures, develops and merchandises customized souvenir, food, apparel and promotional products.

For more information about the full line, visit nassaucandy.com.

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Featured Photo Lipari Food Show, March 22
Suburban Collection Showplace
Novi, Michigan
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