Boise, Idaho-based Albertsons Companies has announced the relaunch of Soleil Sparkling Water with updated, eye-catching artwork. The eight can product line is available nationwide, exclusively at Albertsons Cos. family of banner stores such as Safeway, Jewel-Osco, Acme and Shaw’s.
Supported by an integrated marketing campaign titled, “That’s a Soleil Vibe,” the brand is leveraging TikTok, Spotify and social and digital creative components to reintroduce the voice and vibes of Soleil on a national scale.
To celebrate the redesign, Soleil partnered with Los Angeles-based creative agency Library Collective to tap into internet culture as a way to generate buzz and excitement.
The process inspired participation from some of TikTok’s most creative names including Sam Myerson, Sharlize True, Yai Ariza, Bree Kish, The Griffin Brothers, Chase Del Rosario across dance, lifestyle, and fashion verticals to showcase their Soleil Vibe, featuring fan-favorite flavors.
Brand fans are invited to join in on the fun by using Soleil’s original TikTok sound, “One I Need,” created by SNGL featuring 11:11.
“Since its introduction in 2016, Soleil has been a brand with a big, bright personality. We’re excited to enhance that with a new look that represents Soleil’s positive, carefree and creative identity,” said Chad Coester, SVP of Own Brands.
“This refresh includes colorful packaging reminiscent of the crisp, fruity taste to delightful effervescent sounds that crack when you open the can. We invite our shoppers to live on the sunny side of life and embrace the Soleil Vibes this summer.”
Soleil’s new look and feel hopes to offer shoppers a multi-sensory experience that embraces good vibes from the moment it’s spotted on shelf to the last sip of flavor. The new packaging will also feature a scannable QR code leading straight to Soleil’s curated Good Vibes playlist on Spotify.
Soleil is made with carbonated water and natural flavors and does not contain added sugars, sweeteners, artificial flavors, calories or sodium. The sparkling beverage offers 15 different flavors including original, blood orange, peach, pineapple, tangerine, watermelon, raspberry lime, mango, lemon, lime, grapefruit, berry, cranberry raspberry, black cherry and cucumber melon.
The beverage brand is part of the Albertsons Cos. Own Brands portfolio. Own Brands is inclusive of household names like Open Nature, O Organics, Signature Select, Lucerne, Primo Taglio, debi lilly design, waterfront BISTRO and Value Corner.
For more information, visit albertsons.com/lp/soleil.html.