The International Fresh Produce Association has launched The Global Produce & Floral Show, to be held Oct. 27-29 in Orlando, Florida. Registration and hotel reservations are open and there are still opportunities to join the show floor.
“The Global Produce & Floral Show is not a new name for a familiar event,” said Cathy Burns, IFPA CEO. “When we brought together the two most influential associations for our industry to create a new organization, it wasn’t just about doing more, it was about transforming the industry. The Global Produce & Floral Show will be the epicenter of industry innovation and connection, and will be where our industry voice is galvanized to take on the challenges we face and take up the opportunities ahead of us.”
The Global Produce & Floral Show will be three days of the global produce and floral supply chains coming together to share innovative solutions, network with purpose and hear from global leaders and experts.
The show features the largest expo in produce and floral, and this year, the expo will open early for the Business Solutions Segment. This section will include the Food Safety and Tech X-Change and the FutureTEC Pavilions, introducing attendees to the latest in products and services from leading innovators, entrepreneurs and first time-exhibitors. Opening early for this segment means many do not have to split their time between finding solutions for their business and also being present at their own booths.
“As the first ever Global Produce & Floral Show, this event will go down in the industry’s history,” said Denise Junqueiro, Global Produce and Floral Show committee co-chair. “The show sets the tone for how the industry moves forward, and we are all looking forward to a very vibrant future. There will be new experiences, new connections and new sources of inspiration for everyone across the full fresh produce and floral supply chain. I’m excited to share more about the show, and looking forward to all of us making it great.”
Burns will lead one of the general sessions at the show, sharing her perspective on the State of the Industry. This session will showcase emerging innovations and consumer trends. While the industry faces great disruption, there is no more critical time to be taking a data driven look at industry trends.
The Global Produce & Floral Show will feature countless ways to network, including initiatives like the Communications Conclave, a session dedicated to IFPA members’ public relations and communications professionals who fuel the voice of the industry with consumer and trade audiences.
To register for the event, visit freshproduce.com/events/the-global-produce-and-floral-show.