National Candy Month is a month-long event that occurs each June to celebrate Americans’ favorite confectionery treats, their contributions to emotional well-being and the good times they bring to summer occasions.
Confectionery has a special place in American life all year round, but as consumers embark on road trips, beach vacations and other summer adventures, these treats will play a more important role in their celebrations.
In fact, 71 percent of Americans say their summer holiday celebrations will involve these treats, according to the National Confectioners Association’s 2022 State of Treating report.
- Eighty-three percent of people headed on a road trip this summer will enjoy chocolate and candy;
- Sixty-three percent of beachgoers in the U.S. will bring candy with them; and
- Seventy-six percent of Americans who plan to go camping will bring candy on their travels.
“National Candy Month is a moment for candy-lovers across the country to celebrate all that makes the summer months so special and the fun role that candy plays in enriching those experiences,” said John Downs, president and CEO of the National Confectioners Association.
“Candy has a way of bringing people together and supporting their happiness and emotional well-being, and that’s never more evident than during the beginning of summer when fun with family and friends is at the forefront of everyone’s minds.”
NCA’s 2022 State of Treating report also reveals that when in the mood for something sweet, American consumers prefer chocolate, gummies and taffy for summer adventures, with watermelon, cherry and strawberry as their favorite summer candy flavors.
As National Candy Month comes to an end, the confectionery industry will continue to provide chocolate and candy treats in a variety of sizes, types and formats for all types of consumers to enjoy, whether they’re having a piece of chocolate, sharing something sweet with a friend or celebrating a special moment or occasion.
Regardless of how they consume their favorite treats, people enjoy these treats two to three times per week, averaging 40 calories per day and just one teaspoon of added sugar per day.
To view the full report, click here.
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