IRI has launched the IRI OmniConsumer Receipt Panel, which will source receipt data from 120,000 active households where they shop.
“The IRI OmniConsumer Receipt Panel offers an unparalleled view of consumer purchase behavior, allowing clients to gain key insights into how consumers are shopping across channels,” said Jeremy Allen, president of Americas and APAC.
“Today’s omnichannel environment presents a challenge for CPG companies seeking to understand consumer behavior. Our Receipt Panel closes critical gaps by allowing clients to understand omnichannel purchase behavior by outlet and fulfillment type, differences in online and brick and mortar shoppers and behaviors, outlet and channel preferences and incremental sales growth.”
The company has stated that the IRI OmniConsumer Receipt Panel offers advantages versus other receipt panels in the market:
- The Receipt Panel is integrated with IRI’s Scan Panel in one technology platform, IRI Liquid Data. This integration enables clients to have the benefits of Receipt Panel breadth with the depth of the UPC-based scan panel.
- IRI’s Receipt Panel offers accuracy, leveraging its extensive reference data assets to classify more receipt transactions versus other receipt panels, and the Receipt Panel is calibrated to its point-of-sale data to ensure consumer insights reflect precise sales in the market.
- The Receipt Panel links to activation through consumer surveys, purchase-based media audiences and IRI ShopperSights-enabled retail activation, all within the liquid data platform.
“Historically, marketers have had to choose between more accurate and more actionable insights, with an omnichannel top view and at the UPC-level – our solution allows them to gain insights without compromise,” Allen said.
IRI unifies technology, analytics and data to reinvent how people and companies make decisions, take action and optimize performance. With the largest repository of purchase, media, social, causal and loyalty data, all integrated into an on-demand, cloud-based technology platform, IRI helps to guide its more than 5,000 clients around the world in their quests to capture market share, connect with consumers, collaborate with key constituents and deliver market-leading growth.
For more information, visit iriworldwide.com.
For more information on the IRI OmniConsumer Receipt Panel, click here.