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Eel River Organic Beef Expands Into Whole Foods Market Stores

Eel River

Hydesville, California-based Eel River Organic Beef has launched its 100 percent grass-fed and grass-finished organic beef at select Whole Foods Market stores in Northern California, Oregon and Washington.  

“The abundance of rainfall and mild climate in Humboldt County and Northern California enables our family-owned and operated ranches to provide what we believe is the finest, 100 percent organic grass-fed and grass finished beef to consumers,” said Clint Victorine, rancher and founder.

“We’ve been providing Eel River products to Whole Foods Market stores in Southern California, Las Vegas, Arizona and Hawaii since 2011, and it’s great that more consumers in our home region and throughout the Pacific Northwest can now find Eel River Organic Beef at their local Whole Foods Market stores.”

Eel River Organic Beef ranches incorporate regenerative agricultural practices with the potential to improve water and air quality, enhance soil health and increase the land’s ability to retain water and grow healthy, nutrient dense food. Cattle are rotated through pastures to maximize beneficial impacts. They are finished in the same sunny pastures where they were raised, without the environmental impacts of trucking to feedlots.

Since Eel River Organic Beef is raised and finished on the West Coast, there is no long-distance transport stress on the animals or unnecessary use of fuel.

“Sustainability is the guiding principle at Eel River Organic Beef. Being 100 percent certified organic means Eel River Organic Beef is non-GMO and is raised without any antibiotics, growth hormones, feed additives or animal by-products,” Victorine said.

The company focuses on a whole animal utilization program that provides boxed beef primals, retail-ready packaged steaks and grind, bone broth, sausages, organic chorizo and other processed products.

The company’s organic beef is non-GMO and is raised without any antibiotics, growth hormones, feed additives or animal by-products. As an alliance of small independent ranches, Eel River Organic Beef is also helping to sustain and reward family farming and ranching. Plus, the beef is 100 percent traceable back to the individual ranch and animal.

“We believe that Eel River Organic Beef is just the type of high quality, great tasting beef that Whole Foods Market customers are looking for in our meat department,” said Beau Klose, executive leader of the meat team for Whole Foods Market. “We’re proud to offer Eel River Organic Beef in even more locations and introduce them to a new customer base so close to their hometown.” 

For more information, visit eelriver.org.

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