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NFRA Announces 2022 March Golden Penguin Winners


Harrisburg, Pennsylvania-based The National Frozen and Refrigerated Foods Association has announced the winners of the Golden Penguin Awards for its 2022 March Frozen Food Month promotion.

In recognition of those efforts, NFRA has awarded 22 Gold Awards and 36 Silver Awards. To see the complete list of winners, click here.

The Golden Penguin Awards provide an opportunity for companies from any segment of the industry to be nationally recognized for excellence in merchandising and marketing frozen and refrigerated foods. The winners will be honored during the NFRA Convention, Oct. 15-18, in Orlando, Florida.

In addition, the highest scoring entry in each of the overall marketing campaign subcategories will be revealed as Top Marketers during the awards luncheon at the convention.

NFRA’s Golden Penguin Awards program features 10 categories that reflect today’s marketing practices, including in store display, in store event, community involvement, social media campaign, private brand campaign and overall marketing campaign with subcategories for – retailer, wholesaler, manufacturer, sales agent and local association.

Plus, the Top Marketer Awards honor the highest scoring entry in each of the overall marketing campaign subcategories.

Retailers, wholesalers, manufacturers, sales agents and associations of any size could enter any category applicable to their business. Entries were judged on their own merit taking into consideration organization size and/or program budget. Companies can participate in the Golden Penguin competition for NFRA’s other promotions for June Dairy Month and June/July Summer Favorites Ice Cream and Novelties.

For more information, visit nfraweb.org.

For more association news from The Shelby Report, click here.

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